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XML Sitemap and Website Search Engine Visibility

XML Sitemap

When search engines first began the process of locating relevant websites for people searching the internet, things were relatively simple. Most websites were pretty small and didn’t contain very much information. It was easy for the search engines to gather all of the information from a website and store it for use.

However, as websites continued to grow in size and popularity, this task became more difficult. Some business websites contained hundreds or even thousands of pages with links for individual products, and when blogs started becoming popular, websites were being updated daily with new information. XML Sitemap

Search engines were forced to skip a lot of the information found on a website in order to continue to provide speedy results for users.

Google XML Sitemap Generator

In 2005, all of that changed when Google started using Sitemap 0.84 Protocol in XML format.

Sitemaps provide a way of organizing all of the data on a website in one location. They identify all of the URLs on the site and list the data found in each section.

While sitemaps did exist prior to 2005, they were geared more towards users, not search engines. The XML sitemap format designed by Google made it possible for the search engines to find data quickly and easily, completely changing the search industry.

Although the XML sitemap system worked great for Google, other search engines such as Yahoo and Bing did not use it. This meant that website programmers needed to create different sitemaps for each search engine. It created more work for programmers and confusion for website owners.

Thankfully, Google published the XML protocol under the Attribution/Share Alike Creative Commons license, allowing other search engines to pick it up as well. Today, website programmers are now able to create one sitemap for all search engines.

If you currently own or plan to own a website, you need to include an XML sitemap so that search engines will be able to locate and organize the data on your site for potential readers or customers.

XML Sitemap Generator

However, you don’t necessarily need a programmer to accomplish this. An XML sitemap generator makes that easy and, very often, completely free. XML sitemap generators take the information on your website and instantly generate two sitemaps for your website–one for search engines, and one for users.

You can then add these URLs to your website and instantly see the benefits of search engine visibility. A simple entry into your robots.txt file will let all search engines know where your sitemap is located so they can begin organizing and storing your website’s data.

It’s important to understand that using an XML sitemap generator to create an XML sitemap for your site does not replace the need for search engine optimization.

XML Sitemap Creator

An XML sitemap generator is simply a tool search engines use to make their searches and rankings more accurate. It is not necessarily going to get you higher rankings. While your traffic may increase a little after adding your XML sitemap, this is only temporary.

To see your website’s rankings and traffic continue to increase, you will need to hire an SEO firm or specialist to continue to fine-tune your website for search visibility and get ahead of your competition.

If you have recently launched your website, or plan to in the near future, use an XML sitemap generator to make it more visible to search engines. The XML sitemap protocol will help the search engines organize the data on your site so it can begin showing up in searches. There are many online XML sitemap generators, and many of them are free to use.

Once your sitemap has been added, continue to work with an SEO specialist so that your ranking and traffic will continue to increase.

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